Charakterystyki rynków lokalnych a decyzje banków dotyczące sieci placówek

Krzysztof Jackowicz, Oskar Kowalewski, Łukasz Kozłowski

Streszczenie


Celem artykułu jest odpowiedź na pytanie, w jaki sposób charakterystyki ekonomiczne rynków lokalnych wpływają na decyzje polskich banków dotyczące ich sieci placówek. Na podstawie danych z lat 2007–2013 ustalono, że gęstość sieci placówek jest największa na terenach bogatych i zurbanizowanych. Tempo wzrostu liczby placówek jest jednak większe tam, gdzie dotychczas gęstość sieci była niższa. Pozytywnie zarówno na gęstość sieci, jak i tempo jej rozwoju wpływa aktywność ekonomiczna ludności.

Słowa kluczowe


rynki lokalne, sieci placówek, konkurencja, banki

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Literatura


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DOI: https://doi.org/10.15678/ZNUEK.2014.0934.1001