Analiza struktury łańcuchów środków-celów w skróconych wywiadach drabinkowych
Słowa kluczowe:
podejście środków-celów, wywiad drabinkowy, asymetryczna analiza korespondencji, optymalizacja struktury drabinekAbstrakt
W artykule przedstawiono nowy sposób oceny jakości drabinek tworzonych przez respondentów w czasie wywiadu ladderingowego, uwzględniający różnice zarówno w kolejności czasowej, jak i w częstości ich tworzenia przez respondentów. Wprowadzono wskaźnik tzw. centralności drabinek oparty na znanym w analizie dziedziny kulturowej wskaźniku Smitha. Ponadto zaproponowano nową metodę analizy danych ladderingowych za pomocą asymetrycznej analizy korespondencji sumarycznej macierzy drabinek. Jej zastosowanie pozwala otrzymać dodatkową informację na temat dominujących wymiarów w strukturze łańcuchów środków-celów, a także wyznaczyć drabinki prominentne o największym wkładzie w bezwładność układu.Downloads
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