SobociƄska, M. (2024). The Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation. Krakow Review of Economics and Management Zeszyty Naukowe Uniwersytetu Ekonomicznego W Krakowie, 3(1001), 11-25. https://doi.org/10.15678/ZNUEK.2023.1001.0301