Alternative Goals in Managing the Company in the Behavioural and Management Theories
DOI:
https://doi.org/10.15678/ZNUEK.2018.0977.0503Keywords:
enterprise goals, managerial theory of the firm, behavioural theory of the firm, models of the enterpriseAbstract
Defining company goals is one of the more difficult problems in the modern theory of firms. While such a goal has been clearly formulated in neoclassical theory (profit maximisation), in all modern conceptions it is difficult to find a consensus. A critical look at the neoclassical enterprise model has become the basis for the formulation of alternative business theories, such as managerial and behavioural theories. In these theories, two types of perception of objectives can be identified: theories assuming the existence of one main goal, other than the maximisation of profits (managerial theories) and theories assuming that companies implement a bundle of goals (behavioural theory).
This article presents the main assumptions and ideas in managerial and behavioural theory in enterprise. This presentation is the basis for identifying the business objectives of companies that determine economic decision-making.
Downloads
References
Ahuja H.L. (2016), Advanced Economic Theory: Microeconomic Analysis, S. Chand & Company Ltd., New Delhi.
Baleanu V. (2007), The Economic Basis in Organisational Behavioural – Behavioural Theory of the Firm, „Economics”, nr 7.
Baumol W.J. (1959), Business Behaviour, Value and Growth, MacMillan, New York.
Boehlke J. (2010), Firma we współczesnej myśli ekonomicznej. Studium teoretyczno-metodologiczne, Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika, Toruń.
Chand S. (2016), Williamson’s Utility Maximisation Theory, http://www.yourarticlelibrary.com/economics/williamsons-utility-maximisation-theorymarginaltheories/28976/ (data dostępu: 10.01.2018).
Crossan K. (2005), The Theory of the Firm and Alternative Theories of the Firm and Alternative Theories of Firm Behaviour: A Critique, „International Journal of Applied Institutional Governance”, vol. 1, nr 1.
Cyert R., March J. (1963), A Behavioral Theory of the Firm, Englewood Cliffs, Prentice-Hall, NJ.
Figura P. (2011), Zależność między celami nadrzędnymi przedsiębiorstwa i wartościami wskaźników finansowych w przekroju sektorowym, Politechnika Gdańska, praca doktorska, http://pbc.gda.pl/Content/12833/phd_figura_piotr.pdf (data dostępu: 20.02.2018).
Geetika G., Ghosh P., Choudhury P. (2011), Managerial Economics, Tata McGraw-Hill Education Pvt. Ltd., India.
Gruszecki T. (2002), Współczesne teorie przedsiębiorstwa, PWN, Warszawa.
Hay D.A., Morris D.J. (1987), Industrial Economics. Theory and Evidence, Oxford University Press, Oxford.
Jones T. (2004), Business Economics and Managerial Decision Making, John Wiley and Sons, West Sussex, Jones.
Koutsoyiannis A. (1979), Modern Microecnomics, McMillan, London.
Marris R. (1963), A Model of the Managerial Enterprise, „Quarterly Journal of Economics”, nr 2.
Marris R. (1964), The Economic Theory of Managerial Capitalism, MacMillan, London.
Nadar E.N., Vijayan S. (2009), Managerial Economics, Eastern Economy Edition, PHI Learning Pvt. Ltd., New Delhi.
Pass Ch., Lowes B. (1978), Managerial Theories of the Firm, „Managerial Finance”, vol. 4, nr 1, https://doi.org/10.1108/eb013410.
Penrose E.T. (1959), The Theory of the Growth of the Firm, John Wiley, New York.
Simon H.A. (1955), A Behavioural Model of Rational Choice, „Quarterly Journal of Economics”, vol. 69, nr 1, https://doi.org/10.2307/1884852.
Solek A. (2016), Behawioralne podejście do funkcjonowania przedsiębiorstw, „Zeszyty Naukowe Uniwersytet Ekonomicznego w Krakowie”, nr 5(953), https://doi.org/10.15678/ZNUEK.2016.0953.0501.
Williamson O.E. (1963), Managerial Discretion and Business Behaviour, „American Economic Review”, vol. 53, nr 5.
Williamson O.E. (1964), The Economics of Discretionary Behaviour: Managerial Objectives of the Theory of the Firm, Englewood Cliffs, Prentice-Hall Inc, New York.
