Measurement of Perceived Consumer Value in Research on the Acceptance of Technology
DOI:
https://doi.org/10.15678/ZNUEK.2019.0983.0503Keywords:
perceived value, consumer behaviour, technological innovations, technology acceptanceAbstract
Objective: The purpose of the article is twofold. Firstly, it aims to analyse the methods of measuring perceived value in the context of accepting technological innovations.
Research Design & Methods: The article is based on a critical analysis of the literature.
Findings: A comparison was made between the definitions and methods of measuring perceived value. The theory of consumer values and the PERVAL model based on it were identified as the approach and measurement method best suited for testing the perceived value of technological innovations.
Implications / Recommendations: It is useful to conceptualise perceived value in terms of acceptance of technological innovations as the difference between benefits and costs within four dimensions of value: functional, emotional, social and monetary.
Contribution: A comparative analysis of the concept of perceived value and identification of an approach appropriate for researching the perceived value of technological innovations.
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