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Krakow Review of Economics and Management
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No. 909 (2013)
No. 909 (2013)
Published:
2015-12-19
Articles
The Evolution of the Conceptual Scope of Marketing and Changes in the Areas, Methods and Techniques of Research
Krystyna Mazurek-Łopacińska, Magdalena Sobocińska
5-15
PDF (Język Polski)
Marketing Paradigms and Latent Variable Modelling - Comparison of Measurement Models of WSAW Scale
Adam Sagan
17-27
PDF (Język Polski)
The Application of Fuzzy Linear Ordering Methods in Determining the Hierarchy of the Importance of Service Quality Characteristics
Bartłomiej Jefmański
29-37
PDF (Język Polski)
The Use of Models with Ordinal Variables in Customer Satisfaction Surveys
Krzysztof Błoński, Ewa Putek-Szeląg
39-47
PDF (Język Polski)
Corporate Social Responsibility as a New Direction in Company Marketing
Marta Dziechciarz-Duda, Klaudia Przybysz
49-57
PDF (Język Polski)
The Interdisciplinary Nature of Analytical CRM
Mariusz Łapczyński
59-68
PDF (Język Polski)
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